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Samsung will offer more bundles throughout the year, but not every collection will have to be tied to a promotional offer, Mathieu said.

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And if you preorder the Galaxy S7 Active, announced Monday and available only at AT&T, you'll get a Gear S2 or 8-inch Galaxy Tab E tablet for 99 cents. Samsung offered that promotion again last week.

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Anyone who preordered the Galaxy S7 or Galaxy S7 Edge earlier this year got a free Gear VR headset. Already, the company is bundling devices together. One way Samsung will do that is through discounts. "It's important to keep momentum but also to get people to buy other stuff and not just phones." "This is a necessary move," Creative Strategies analyst Carolina Milanesi said. Samsung hopes by highlighting groups of devices and services that work well together, consumers will be willing to buy them all. Convenience doesn't come cheap, after all. The challenge will be in persuading you to fork over money for these pricey gadgets. They're trying to create a world of devices that talk to one another, all in the name of bringing ever more convenience into your life. "To market the totality of our ecosystem, we needed to cut it into pieces that make sense to consumers."Īs smartphone sales slow, Samsung and other tech heavy hitters are pushing other devices surrounding the phone. "It's recognizing the phone is in the center of an ecosystem of other products and services and even experiences powered by the phone," Mathieu said in an interview at Samsung's Gear Fit 2 launch late last week in New York.

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It was "Move" that Samsung touted last week when it introduced its Gear Fit 2 fitness band and Icon X Bluetooth earbuds. It's centered on four "collections:" Go, Explore, Create and Move. Mathieu's solution? A new campaign that features people doing everyday activities with their Galaxy devices, like going for a run while using the company's new Gear Fit 2 fitness band. In the year since he was hired from Unilever, Mathieu has been looking for a way to top the Next Big Thing campaign spearheaded by his predecessor, Todd Pendleton. The man assigned to that task is Marc Mathieu, chief marketing officer for Samsung's North American operations, which include televisions, home appliances and mobile devices.

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Now, the company must figure out how to stay there. Samsung's "Next Big Thing" marketing push from five years ago propelled the company to the top of the smartphone market.